Choosing A Folder That Sets You Apart
by Phoebe Manti


It is easy in this day and age to forget that a folder is not just a computer term for the place you store all your electronic files. Before the computer age it meant nothing but a paper, card, leather or plastic container for important papers. These mundane objects are often completely forgotten these days, but they offer some fine marketing opportunities.

Let's say you are organizing an event - a conference for example. Your delegates will need something to keep their papers in and to safely stow the business cards they are bound to pick up. Well, you could give them some plain buff colored wallet that come in big boxes of a thousand for a cent or two each - it will do the job. But this is a missed marketing opportunity. In fact it is a simple and quite cheap job to get custom printed folders that keep your company or your message on the mind of delegates throughout the conference and beyond.

The choice in custom presentation folders is really surprisingly wide. It is not just a question of having a little logo printed on the corner. These days you can take advantage of the flexibility of the Internet market to custom design an eye-catching folder at a really great price. This is because the world wide web has really given the power to the customer - we can choose to go with suppliers from any corner of the country, and this has promoted wider competition. The result of this has not just been more tightly controlled prices but also the rise of the tailored product.

One great thing about these online suppliers is that you can design any of their printed products (in this case, folders) on line. Usually this involves choosing a style from a series of templates and then adding your text. Quite often you can upload your own electronic images as well - this could be your logo or a photo.

If you want to make the most of the marketing chance offered by giving out folders at conferences or with any information you choose to give away, then you should look to get a decent quality product. A flimsy bit of card that is folded into shape will probably not last the day. Instead you could find a well made plastic folder, or even one of those made with plastic backed fabric. They will cost a bit more, but you will find that they are used for a long time, and this means increased exposure for your message.

Though Internet services often offer most flexibility and the best prices, you will probably want to see some samples before you commit to a large order. This is usually quite easily arranged. The great thing about online printers is that they are just the front end of a real business - there is nothing virtual about printing ten boxes of folders! This means that you can almost always find a telephone number that allows you to dial up and speak to a salesman who can send out samples and offer some advice. In this way you will leave clients and attendees at your events with a tangible reminder of what you are offering.



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